The End of Fashion: How Marketing Changed the Clothing Business Forever

Contributors:

Teri Agins (Author)

Contributors: Teri Agins (Author)

Regular price $14.39 USD
Regular price $19.99 USD Sale price $14.39 USD
Sale Sold out
Shipping calculated at checkout.
Format
Inventory
In stock

BISAC categories: Business & Economics -> Industries -> Fashion & Textile Industry

BISAC categories: Design -> Fashion & Accessories

BISAC categories: Business & Economics -> Marketing -> Research

View full details

Product Description

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

ISBN-10: 0060958200
ISBN-13: 9780060958206
Author: Agins, Teri, N/A, N/A
Publisher: William Morrow & Company

Product Details

ISBN-13: 9780060958206

ISBN-10: 0060958200

Publish Date: August 22, 2000

On Sale Date: January 1, 0001

Language: English

Pages: 352

Dimensions: 8.05 × 5.28 × 0.83 in

Weight: 0.58 lbs

Product Reviews