Product Description
'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here.' - Joseph Menn, Washington Post writer
'One of the best music books of the year' - Neil McCormick, Telegraph
For the first time in history, almost every song ever recorded is available instantly. Everywhere.
This book charts what music's dazzling digital revolution really means for fans and artists. As a former data guru at the world's biggest streaming service Spotify, Glenn McDonald reveals:
- What the tech giants know about you
- How they serve up your next song
- Whether fans can cheat the algorithm
- Whether jazz is dead and ASMR is the new punk
- Your chances of becoming a rock star
Having analysed the streams of 500 million people, McDonald explores what the data tells us about music and about ourselves, from the secrets of russelåter in Norway to Christmas in the Philippines.
This book will take you on a voyage of discovery through music's fast-flowing new waters. Includes 10 bonus playlists.
About the Author
Glenn McDonald obsessively collected CDs as a teenager, but he soon realised the revolutionary power of digital media to make songs globally accessible. He started working at a US startup and soon became a data guru at Spotify. His website Every Noise at Once is a computational map of the world's music genres.
An ideal book for anyone who wants to know how Spotify, Amazon Music, Deezer, YouTube Music and other music platforms work, whether as a fan, musician or music business insider.
Buy the book and start reading
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